The Pink Hour is a modern reinterpretation of the golden hour: beginning when the sky is brushed with soft, rosy hues. It’s that fleeting moment between day and night that invites us to slow down, reflect, and reconnect with ourselves and those around us. Sarti was made for this moment. With its vibrant, fruity character and effortlessly refreshing taste, Sarti transforms the Pink Hour into more than just a time of day: it becomes a ritual. A pause to savor the now, to appreciate beauty in the everyday, and to enjoy life’s chaos with a little more color, a little more flavor.

To launch Sarti Rosa, an immersive event was created that blends technology with real-world connection. Guests begin by entering a virtual world through VR headsets, where they choose a scenic setting and craft their personalized aperitivo with a virtual bartender. Those in the same scene are grouped together, encouraging instant social interaction. Once the VR experience ends, a real-life mixologist brings each custom cocktail to life. The event ends with a collective toast, celebrating creativity, connection, and the unique spirit of Sarti Rosa.

The Sarti Pink Hour event is a bold experiential marketing activation designed to boost brand awareness, drive trial, and create emotional connection. By transforming pubs with vibrant pink visuals and countdowns to Pink Hour, the event builds anticipation and turns a simple drink into a shared, memorable ritual. With every toast at Pink Hour o’clock, Sarti positions itself not just as a beverage, but as a lifestyle: vibrant, social, and worth slowing down for. This is more than an event. It’s a moment that sparks content, conversation, and community making Sarti unforgettable.

To launch Sarti Rosa, an immersive event was created that blends technology with real-world connection. Guests begin by entering a virtual world through VR headsets, where they choose a scenic setting and craft their personalized aperitivo with a virtual bartender. Those in the same scene are grouped together, encouraging instant social interaction. Once the VR experience ends, a real-life mixologist brings each custom cocktail to life. The event ends with a collective toast, celebrating creativity, connection, and the unique spirit of Sarti Rosa.